Privacy Policy for Achelous Flowers

Achelous Flowers is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, make purchases, or interact with our services. Please read this policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site or use our services.

1. Information We Collect

We may collect information about you in a variety of ways. The information we may collect on our site includes:

Personal Data You Disclose to Us

• Contact Information: Name, shipping address, email address, and telephone number when you register for an account, place an order for fresh cut flowers, bespoke floral arrangements, event floristry, wedding floral design, plant sales or rentals, or subscribe to our newsletter.
• Financial Data: Data related to your payment method when you make a purchase. All payment data is stored by our payment processor and you should review their privacy policies for information on their data retention practices.
• Order Details: Information about the specific products you purchase, recipient details for deliveries, and any special instructions for bespoke arrangements or garden consultations.
• Communications: Content of your communications with us, including inquiries, feedback, and customer service interactions related to our floral and horticultural services.

Information Collected Automatically

• Log and Usage Data: Server log files may include your IP address, browser type, operating system, access times, and pages viewed directly before and after accessing our site.
• Device Data: Information about the computer, phone, tablet, or other device you use to access our site, including device ID, model, and manufacturer.
• Cookies and Tracking Technologies: We may use cookies, web beacons, tracking pixels, and other tracking technologies on our site to help customize the site and improve your experience.

2. How We Use Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via our site to:

• Process transactions and manage payments related to your orders for floral products and services.
• Deliver the products and services you have purchased, such as flower arrangements and garden consultation services.
• Administer your account, including sending you password reminders and handling your order inquiries.
• Send you marketing and promotional communications about new products, special offers, and events related to Achelous Flowers' offerings (with your consent where required).
• Improve our website, products, and services, including developing new floral designs and refining our delivery processes.
• Respond to your customer service requests and provide support.
• Enforce our terms, conditions, and policies.
• Compile anonymous statistical data and analysis for internal use or with third parties.

3. Legal Basis for Processing (GDPR)

For individuals in the European Economic Area (EEA), we process your personal data based on the following legal grounds:

• Performance of a Contract: When processing is necessary for the performance of a contract to which you are a party (e.g., fulfilling your flower order).
• Consent: Where you have given explicit consent for us to process your data for a specific purpose (e.g., for marketing communications). You have the right to withdraw your consent at any time.
• Legitimate Interests: Where processing is necessary for the purposes of the legitimate interests pursued by us or by a third party, except where such interests are overridden by your interests or fundamental rights and freedoms.
• Legal Obligation: Where processing is necessary for compliance with a legal obligation to which we are subject.

4. Disclosure of Your Information

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

By Law or to Protect Rights

• If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.

Third-Party Service Providers

• We may share your information with third parties that perform services for us or on our behalf, including payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance for our floral business.

Marketing Communications

• With your consent, we may share your information with third parties for marketing purposes, as permitted by law.

5. Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

6. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. When we no longer have a legitimate business need to process your personal data, we will either delete or anonymize it or, if this is not possible (for example, because your personal data has been stored in backup archives), then we will securely store your personal data and isolate it from any further processing until deletion is possible.

7. Your Data Protection Rights (GDPR)

If you are a resident of the EEA, you have the following data protection rights:

• The right to access: You have the right to request copies of your personal data.
• The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• The right to erasure: You have the right to request that we erase your personal data, under certain conditions.
• The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
• The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
• If you make a request, we have one month to respond to you. To exercise any of these rights, please contact us using the contact details provided below.

8. Contact Us

If you have questions or comments about this Privacy Policy, please contact us at:

Achelous Flowers
7 Rue du Pont Neuf, Suite 305
75001 Paris, Île-de-France
France